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One such place in St. Petersburg, Florida cost about $ 5 million to develop. Unlike traditional industrial warehouse-style, more Old Navy locations own new stores are boutique in nature, where the green building materials, rockeries, large murals and posters, as well as many mirror with silver accents. Also, advertising began to be developed in-house and replace the original kitschy colorful eye for high fashion and her instructions. These stores turned out to be investments and Robertson was asked to leave the company.
In 2011, Old Navy deals has launched a rebranding emphasizes family-oriented atmosphere, known as one. It focused on the Old Navy target customer (fictitious "Jenny", a married mother of at least one child) and trendy lighting, vibrant colors, layouts and make shopping easy for the rapid exchange stations and more compact design of the cash component . Since July 12, three of the company's North American facilities begin to draw.
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